When it comes to sustaining the growth of a newly launched mobile application which has been “all the geeks have been talking about”, the name of the game is - customer engagement. With mobile technology being a burgeoning market, it makes sense to invest time in carefully considering and planning your marketing strategies, so as to capitalize on your app’s early success, thus prolonging it into much more than just a “short-time sensation”. Listed below are a few tips and tricks you could follow to turn your app into a cultural phenomenon.
Top Tip 1: Deep Linking
The majority of industry experts agree that deep linking is one of the prime factors contributing to an increased level of customer engagement. Deep linking, to the typical technology dilettante can be described as “URL tagging for mobile applications”. In other words, it aids in transferring a user to another part or page of your website, by clicking on it. A lot of technology giants such as Google, Apple and a slew of other top-notch companies have realized the immense potential that lies in deep linking and are investing heavily in this sector.
Top Tip 2: Efficient Tracking
Innovative methods of engaging customers are nothing without sufficient tracking of your efforts. Backing up your strategies to engage customer better, by tracking and measuring the successes of each of your efforts, will only help you in concentrating your efforts better at the right people, in future endeavors. Knowing which of your plans and strategies work and identifying those that don’t, is a major weapon in your marketing arsenal.
Top Tip 3: Paying attention to the demands of users
Users are more often than not, quite willing to voice their opinions about a web application, irrespective of whether they like it or not. Capitalizing on this will really help in putting you a step ahead of your competitors. Taking into cooperation the feedback of users and then acting on their suggestions can only aid in accentuating your brand’s image, making you a brand that “truly cares for its customers” - the hallmark of any organization.
Top Tip 4: Make “Sharing” the app easier
In an industry where word of mouth takes precedence over blatant advertising, getting people to share and tell their friends about your app more, will really prove beneficial in the long run. Creating an app well integrated with social media platforms such as Facebook, Twitter, Google+ and others, paves the way for an easier “Sharing” experience for the user. Inviting people to share and like the app means that it gains a wider audience, proving to become a self-advertisement juggernaut that does all your work for you.
Top Tip 5: Periodic Updating of your app’s features
Running a successful mobile application means staying ahead of your competitors at every curve. Focusing on the innovation of new as well as better features and functionalities will help you in establishing a brand that customers find to be truly reliable and pertinent in their day-to-day lives.
Constantly improving and updating your app’s appearance also helps in maintaining a fresh and engaging brand image that user’s are less likely to get bored by.
Conclusion
Although blindly following the above tips is not a guarantee that your app will succeed, establishing your own marketing practices that are tailored made to the specifications and functions of your mobile app, on the basis of the above mentioned tips, will definitely put you a step closer to being in the leading of Android and iPhone Application Development Services.